There
are many ways to write effective, job-catching profiles. And it’s always good to put your own spin/flavor
on it. If you’re a fun, light-hearted
person, you can find ways to inject that energy into a profile, carefully, of
course, as this is a Business/Professional site and you don’t want to sound too
flippant or irreverent.
But read with another purpose, as well.
Read it fast; assess for impact and memorability. Was it densely written or easy for your eye
to move over and pick out important information?
Read
it quickly – just the Profile section and Specialties, not the “resume” part.
Then
ask yourself:
1) Was
it easy to scan? Did you pick get a clear sense of this person’s skillsets and talents
in a 5-10 second scan of the profile section?
If not, why not?
2) Was
it densely written… with not enough white space? In this
world of computers and calculated content writing, we won’t read wordy text
sections. So keep it targeted and
concise, otherwise people just won’t read it.
3) Which profile
was the most memorable? Break it down
and figure out why.
Once you’ve done this exercise, you’ll get a lot more ideas about how
you want to write your profile and what you want to say about yourself.
Next: Using your
LinkedIn Header to Make a Standout Impression
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